ABOUT US

WELCOME TO WHITE ON

"Explore the aesthetics of natural stone, inject energy into our hearts, and feel the exclusive little thing."

origin

White on is a demi-fine jewelry brand. The name "White on" sounds like "Right on," signifying that good things are happening. We firmly believe that jewelry is not just an accessory but also a source of strength and healing in daily life.

We are dedicated to pursuing natural aesthetics, the inspiration from nature, spirituality, and various aspects of daily life. These elements are infused into our jewelry designs, presented in a modern and elegant style. 

By using natural gemstones, we strive to heal every soul, creating jewelry imbued with spiritual significance and empowering those who wear it.

Mission

We redefine traditional jewelry concepts by incorporating spiritual elements into our designs, going beyond mere external beauty. Our goal is to bring healing and inspiration to people. We hope everyone can find their own light in our jewelry.

Innovative

The seasonal collections of White on are meticulously crafted by our in-house designers. They oversee every step of the process, from inspiration and designing, to sample development, gemstone selection, and production. This ensures that every detail is thoughtfully, resulting in unique and high-quality jewelry.

Materials

We select high-quality natural stones, freshwater pearls and precious metals such as American 14K gold-filled and 925 silver materials to present unique handicrafts works with care.

Materials

Customer Testimonials

★★★★★

The price is affordable and I don’t think it’s worth the purchase. The staff are nice and patient😁

Charmaine C.
★★★★★

A birthday gift for a friend. The staff patiently explained it. It’s rare to find such a good service attitude in Hong Kong👍🏻

maggie
★★★★★

The store clerk is friendly and will explain different crystal usage information. The products in the store have various styles and exquisite designs. The crystal bracelet combination combines the functions of different crystals and makes the style more layered. The one I chose this time is mainly black with white embellishments and gold accessories. It is both stylish and delicate. Looking forward to the results.

Angel F.
★★★★★

The salesperson is attentive and explains the functions of various crystals in detail, including the first-time usage details! In addition, the after-sales service is very satisfactory! After the sale, I had some questions that I needed to follow up with, and the salesperson was happy to arrange and answer them for me carefully.

Yen M.
★★★★★

I like that the store clerk is very knowledgeable and proactive in introducing crystals that suit me. It’s great.

Christie L.
★★★★★

The crystal color is exactly what I thought - absolutely love it. The circumference of the bracelet is very accurate - thank you SA for helping me measure it. I want to praise SA - she is very attentive and professional (I pre-ordered in the store). She took the initiative to ask me what color crystal I like - the pink cherry blossoms are presented; secondly, she asked me whether I like the bracelet on my hand to be tighter or looser; she then asked Asked me if I should wear the bracelet first and then the watch... and then measured my hand circumference again. All in all, I am very satisfied with this shopping experience😃

Josie W.
★★★★★

I have been waiting and watching in Taiwan for more than a year. When I go to Hong Kong, I immediately go to the physical store to choose! The store clerk was very patient in helping me find jewelry of the right size, and also carefully explained the functions of each crystal and how to care for it ~ a great shopping experience! And it looks so gentle to wear! I will buy it again next time I go to Hong Kong ദ്ദി ˃ ᵕ ˂ )❤️

Yuyu C. -
★★★★★

The bracelet is so beautiful. The store clerk explained the functions of each crystal in detail.

Karen L.
★★★★★

So pretty! I thought about going to the store to buy another one, but I decided to give it a try and fell in love with this one! 😊The store clerk is also very attentive and patient in explaining and sharing a lot! Will continue to support 😄😄😄

Man Ting K.

International Design Awards

2025 Gold Prize of New York Product Design Award | 2025 Gold Prize of London International Design Award

course

▸ In May 2025, the demi-fine jewelry series Wavy Heart Honors the London International Design Award - Gold Award (Jewelry Series)
▸ In April 2025, the demi-fine jewelry Wavy Heart Honors the New York Product Design Award - Gold Award (Jewelry Series)
▸ The first demi-fine jewelry Wavy Heart will be launched in December 2024
▸ A counter will be opened in Fashion Walk, Causeway Bay, Hong Kong in July 2024
▸ The first store opened in Mira Place, Tsim Sha Tsui, Hong Kong in August 2022 (already close)
▸ Participate in the Pinkoi Design Fest Asia Tour 2021 Hong Kong Station from November 19 to 21, 2021
▸ Open a pop-up store at SOGO Department Store in Causeway Bay, Hong Kong from September to October 2021
▸ Participate in crystal, energy and healing themed events from March to April 2021, and exhibit and consign at Pinkoi SPACE in The Mills, Tsuen Wan
▸ Established a Hong Kong studio in October 2020
▸ Joined Pinkoi, an Asian e-commerce platform that sells design products, in May 2020
▸ White on was established in October 2019

Gemstone Energy, Finely Crafted

Store

Enquiry: 3481 9899
Opening hours: Monday to Sunday (12:00-20:30)
Lunch time: Monday to Thursday (14:30-15:30)
Address: K4&K10, 1/F, Fashion Walk, Great George Street, Causeway Bay, Hong Kong